Review existing systems for correctness, performance, security, and accessibility. Check for up to date dependencies, modern coding practices, and general correctness.
Create experiences that captivate your customers.
User engangement falls of exponentially as a function of the time it takes a web page to load. The faster the page loads, the more engagement from users.
Interfaces that are customer facing need to be clear, concise, and simple to understand.
Systems need to perform regular backups, and it's important to have confidence that the data will be there when it's needed.
Understand how users are interacting with systems, what they're comin to do and learn what the system can do to help customers acieve their goals.
Focus on message, content and branding, knowing that the servers and databases are taken care of.